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This column salutes REAP businesses that are finding ways to increase their success.

“The Centsible Shop” – An Alliance native comes home and creates a thriving business

Sheryl Taylor is part of a growing trend of people returning to their roots to live, work, and enjoy the peaceful life rural Nebraska offers. In 1999, after serving 20 years in the U.S. Marine Corp and seven years working with the Border Patrol, Sheryl returned to her hometown of Alliance, Nebraska.

This entrepreneur purchased a secondhand clothing business located on Main Street (Box Butte Ave) in Alliance. She immediately went to work changing the store, offering a larger line of quality secondhand clothing, small household appliances, and some small used furniture.

In the spring of 2002 Sheryl attended and joined REAP’s Western Entrepreneur Support Team (WEST) group Basic Business Training. After taking the course, she started thinking about how to expand and grow her business.

By 2003 Sheryl was ready to get started. She purchased the building she was in and started working with Jerry Terwilliger, Panhandle Business Specialist on a business plan to do some minor remodeling and purchase her line of new household furniture.

Armed with some fresh cash from REAP’s Direct Individual Loan Program, Sheryl started to order her new line of household furniture. Now one year later, Sheryl is absolutely delighted with the results of her expansion and the increased sales.

The business is growing. Sheryl is working with a local bank to lease another building and expand her used furniture line and add a line of new-unfinished furniture. This will free room in her main building for more new furniture.

New employment opportunities are on the way also. Sheryl is anticipating hiring two full-time employees and three part-time employees – most likely two young workers will be helping at both stores.

Sheryl attributes her success to REAP’s Basic Business Training Class, and the one-on-one assistance from REAP’s Panhandle Business Specialist. She credits Jerry’s help in developing the business plan, explaining how to read and understand business financial reports, where those figures come from, and what they mean as invaluable in guiding her business success.

Sheryl Taylor, pictured in her shop in Alliance, Nebraska. Article written by Jerry Terwilliger, REAP Panhandle Business Specialist, 308.247.9926 or 
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