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Lopez Auto Sales Expands with Help from the REAP Hispanic Business Center

Jose Lopez came to Nebraska from California 11 years ago looking for better working opportunities. In 2003 he opened Lopez Auto Sales, a used car dealership located on Highway 30 in North Bend, Nebraska. His target market was Hispanic people living in Schuyler and the surrounding areas. Over the years he created a solid clientele base, drawing people from as far away as Omaha and Grand Island, Nebraska; Sioux City and Denison, Iowa; Harper, Kansas; and St. Joseph, Missouri.

When he saw the opportunity to buy a building and relocate his business to the Schuyler area, Jose contacted REAP Hispanic Business Center Director Adriana Dungan to receive help working on his business plan and packaging the loan.

After several months of work, Jose was able to purchase the building, but not only that, he also decided to purchase the business located in the building, a liquor store. With a great plan in mind and using business skills acquired over 20 years working in a family-run small business in his native Guatemala, Jose went into his new business venture.

With an investment of over $200,000 he’s kept the liquor store up and running and has shown increased sales every month. The breakdown was just done to remodel the purchased building. Jose plans to open a new auto business in Schuyler, Nebraska, right behind the liquor store.

Jose resides in Schuyler with his wife and three children. He recently received the Center for Rural Affairs’ Entrepreneur Award. REAP is one of five rural programs offered by the Center for Rural Affairs.

Jose Lopez is pictured in his office in North Bend, Nebraska. 
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