CHEERS — Hip Hip Hooray!
This column salutes REAP businesses that are
finding ways to increase their success.
to Amaze Yourself
Curves Women’s Fitness Center opened its doors at 215 No. Main St. in West
Point on September 22, 2003, and it has been amazing owners Bob and Ardie
Smith and 293 active members ever since.
The steady growth in membership in only five months has surpassed business
plan projections. Ardie’s goal was to reach 250 members by December 31,
2003. She hit over 300 at the beginning of November. Since then a few
members have meandered and a few more gained. Overall attendance is holding
steady at 293 patrons.
Members come from West Point and the surrounding communities of Wisner,
Beemer, Oakland, and Bancroft, among others. Ardie’s goal is to reach 100
members from surrounding communities. She is well on her way with 86 so far.
Curves’ success springs from strong management and dedicated employees.
Ardie is an active manager. She has an assistant manager and a registered
dietician on staff. The members also contribute to the Center’s success
through their dedication and motivation. The Club has lost 1503.8 inches and
551.9 pounds in only four months.
Curves staff offer nutrition advice from the in-house dietician, travel
passes, and snowbird passes for those who can benefit by using their
membership elsewhere. Another convenient service is a medical “hold” for
memberships where a temporary medical condition prevents a member from
Asked about the success of her business, Ardie said, “It’s not only about
losing pounds and inches. Even more important, it’s about changing lives and
helping women feel better and find the person they have always wanted to be
for themselves and for their families.”
Ardie’s goal for 2004 is to provide personalized service to current members
and to gain enough new members to reach her goal of 400 members by year end.