CHEERS — Hip Hip Hooray!
This column salutes REAP businesses that are
finding ways to increase their success.
Mundo Latino … tu idioma, tu gente, tu cultura ...
Mundo Latino, the voice of the Hispanic community of Nebraska and Iowa, printed its first issue October 1, 1999. Mundo Latino was born out of the desire to provide a communication vehicle for the large community of Hispanics.
The goal: To create a medium of communication that understands the language, culture, the Hispanic existence, and – more importantly – their needs!
Mundo Latino’s 1999 start was as a monthly newspaper with 6-8 pages and 3000 copies a month. The response from the community was so overwhelming that in 3 short months, they grew to 12-16 pages, a bi-monthly publication, and 10,000 copies a month.
In January of 2001, the paper had grown to 16-20 pages. Again, demand continued to build as more Hispanics became familiar with the paper. In January 2003 Mundo Latino became a weekly paper with 10-16 pages, printing 20,000 copies per month. The editor and owner, Abril Garcia decided it was time to go weekly to keep the information as current as possible.
Today, Mundo Latino continues to print 20,000 copies a month as a weekly newspaper. Many national and local companies advertise their products and/or services. Mundo Latino is considered the main Spanish newspaper for the Hispanic community of Northeast Nebraska/Northwest Iowa by its readers and advertisers.
The paper serves the areas of Council Bluffs, Le Mars, Sioux City, and Storm Lake in Iowa and Columbus, Fremont, Madison, Norfolk, Omaha, Schuyler, South Sioux City, Wakefield, Wayne, and West Point in Nebraska.
Mundo Latino has evolved into a respected voice of the Latino community. It has become a prism through which Latinos can look out and gain an understanding of other societies who are the heart of pluralistic America.
At the same time, the prism provides a means by which to look into the heart of the individuals that make up our community, thereby laying the foundation for understanding and communication. These are the ties that bind us together as one nation and one country!