2006 REAP Award Recipients -
REAP awards were given on February 27, 2007, at the
Ramada Inn in Kearney the night before the
MarketPlace:Opening Doors to Success entrepreneur’s
conference. On behalf of the Center for Rural Affairs
and the Rural Enterprise Assistance Program, we
congratulate this year’s awardees and thank them for
their inspirational efforts and attitudes. It is
entrepreneurs like you that drive REAP to excel!
Entrepreneur Award, Jaine
Troxel was manager of Doozy’s in Fairbury in early 2002
when it was located with the Tabitha facility. When it
closed, Jaine saw the opportunity to become a business
She worked with REAP to develop a business plan and
obtain funding. A building was available in downtown
Fairbury on the square, which would greatly increase her
visibility and chances of success. On September 3, 2002,
Doozy’s opened its doors at 417 D Street in Fairbury.
Jaine accessed the REAP Microloan Program for assistance
in developing a Business Plan and obtained a loan for
beginning inventory. The completed Business Plan helped
her obtain a loan for the building through the Fairbury
reuse fund. She also participated in meetings and
trainings with fellow area businesses.
The opening of Doozy’s in downtown Fairbury provided
customers with a choice for their dining pleasure.
Doozy’s also caters, which provides another service in
the community. Jaine has employed eight people, mostly
high school age and one mentally challenged person.
Future plans include a possible expansion with a meeting
REAP Officer of the Year
2006, Juan Sandoval
Sandoval, Latino Banking Director, BankFirst at Norfolk,
has served as the Treasurer for the Madison County
Latino Business Organization (MCLBO) serving the Latino
Business in Madison County since its inception in 2005.
Besides the Treasurer’s duties, Juan has been providing
educational presentations at several meetings.
Juan became involved with REAP after attending the REAP
Business Plan Training course during fall of 2005. He
also helped recruit business owners for this training.
Juan promotes REAP and MCLBO to others on a regular
basis. He notifies members and potential members of
meetings through email and phone calls.
Juan recently taught the REAP Business Plan Spanish
Training in Columbus, and now he’s volunteering to do
some presentations for this group also. In September
2006, Juan agreed to serve a three year term on the REAP
Program Committee as an Advisory Committee Member.
REAP Small Business of the
Year 2006, Lisa Budd
Lisa Budd of Gothenburg, being independent and being
rewarded for an extraordinary work ethic were extremely
important to her. Doing what she liked to do was also a
What did she do about these priorities? She risked
venturing into the ownership of a “Daylight Donut”
franchise in Gothenburg. The business was already
profitable, but showed much more growth potential. With
the benefit of loan and technical assistance from REAP,
cooperation with the previous owners, and friendly
assistance from a local realtor, Lisa purchased the
business in the fall of 2004.
Customer volume has increased under Lisa’s management.
Approximately 75 percent of her volume is deliveries to
other small and large businesses in the Gothenburg and
Cozad areas. Lisa has created a good balance between
individual retail customers and business firms.
Lisa is a young rural entrepreneur who has a very strong
work ethic, is a responsible business person, and is
doing very well at her business enterprise. Lisa is
community-minded as well, and was recognized by local
media after generous aid and food donations to travelers
stranded in an early blizzard. Lisa worked with now
retired REAP Business Specialist Phil Menke in packaging
the loan for the business purchase.
REAP Achievement Award 2006,
1997, REAP decided to pilot a REAP Peer Group
Association in South Dakota, resulting in a local REAP
group being formed in the town of Winner. Bryan Heubrock
was one of the original members, served as an officer in
the association and attended the REAP Basic Business
Desiring to grow and expand his cleaning business, Bryan
twice used the REAP Peer Lending program to purchase
additional equipment for the business. In 2000 he
decided it was time to step up to full-time business
owner. A building was rented on Highway 18, and his
painting and cleaning business transferred from the
home-based location. He used a REAP Direct Loan to
purchase additional equipment and expand the cleaning
product lines to include retail sales.
In 2002 Bryan purchased a building that needed to be
moved, and again a REAP Direct Loan was used in
collaboration with a local bank to relocate the
business. An article in the local newspaper stated:
“Today, special thanks goes out to Bryan Heubrock of B &
J Painting and Cleaning. If you haven’t noticed the
corner of 7th and Highway 18 lately, take a look the
next time you’re driving into Winner from the East.
Then, remember what that corner looked like before he
moved the building onto a new foundation and groomed
that lot to be a very pleasing addition to the city.”
Transition from a part-time home business to a full-time
main street business has proven a successful business
venture for Bryan. The business employs a full-time
office manager, two full-time employees and several
part-time employees. Bryan is a true entrepreneur and
successful business owner!
REAP Friend of the Year 2006,
Lori Warner, Beatrice Chamber of Commerce
Warner and the Beatrice Chamber of Commerce have been a
great friend of REAP. Lori began her position at the
Beatrice Chamber approximately two years ago. The
working relationship between REAP and the Beatrice
Chamber continues to grow. Lori and the Beatrice Chamber
of Commerce are supportive and willing to work with
REAP Business Specialist Janelle Moran has been holding
REAP office hours each first Thursday of the month at
the Chamber. The Chamber office promotes these hours and
has had up to five contacts in one day there. The
Chamber is also very accommodating, providing office
space when needed in working with area clients.
The Chamber helped with the promotion of the trainings.
They also helped with the REAP Women’s Business Center’s
second kick-off ceremony, which was held in Beatrice.
REAP’s “Minding Your Own Business” workshop took place
at the Chamber. It is great to have a “friend” like Lori
and the entire Chamber of Commerce office in Beatrice!
REAP Extra Mile Award 2006 ,
Kevin Burnison, Southeast Nebraska Development District
Burnison is a strong supporter and partner with REAP.
Kevin encourages individuals he visits/counsels with to
use REAP services. REAP receives many referrals in the
southeast Nebraska area from Kevin.
Kevin is a strong promoter of small businesses in
Southeast Nebraska. In the southeast Nebraska service
area, Kevin has been one of the largest supporters and
promoters of REAP services. Kevin has truly made a
difference and impact on REAP’s awareness in southeast
Nebraska, and is a great friend of the program!