October  2006      Vol. 15, No. 9  REAP HOME PAGE  A publication of the Center for Rural Affairs    
  < NEWSLETTER MENU  10/06      

Powerful Profit Boosters for Your Business

Are you looking at your business with a critical eye? What could you do to boost your profit margin? Here are some tips to consider:

>> Increase Sales

  • Increase the number of new customers
  • Increase the average transaction size
  • Increase the frequency of purchases

>> Decrease Expenses

  • Increase your margins
  • Cut fixed expenses

>> Remember People Do Business with People They Know

  • Talk to your customers
  • Participate in community activities

>> Make Yourself Look Like a Million Bucks

  • Image is everything
  • Seek assistance if you need help with design aspects

>> Operate Your Business for Your Customer’s Convenience

  • Are your store hours convenient for your target market?
  • Do your customers feel valued?

Cultivate a “team” of trusted advisors for your business. Ask them for honest opinions about your business – what things could you improve? What do your customers need and want? The best way to find out is to ask them. And be willing to listen to their responses.

Contact: Monica Braun, REAP Women’s Business Center Director, mbraun@alltel.net.
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