August  2006      Vol. 15, No. 8  REAP HOME PAGE  A publication of the Center for Rural Affairs    
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REAP Attends National Meeting on Scale
REAP’s goal is to serve all Nebraska rural entrepreneurs; achieving scale – a significant leap forward – will help us move to this critical level of service

The REAP program was recently invited to participate with a national meeting on the topic of “scale” in the microenterprise industry. REAP Program Director Jeff Reynolds represented the program at the meeting. The meeting was held June 19-21, 2006, at Washington DC.

The meeting was a component of the Association of Enterprise Opportunity (AEO) and the Microenterprise Fund for Innovation, Effectiveness, Learning and Dissemination’s (FIELD) ongoing project to explore the issue of scale in the microenterprise industry and was designed to achieve three goals.

First, it provided AEO and FIELD an opportunity to share the key lessons regarding success in achieving scale developed thus far in the project. Second, it explored in detail the scale initiatives currently being considered and pursued in the microenterprise field. Third, it provided a setting for microenterprise practitioners aggressively focusing on scale to come together to exchange ideas, to brainstorm about possible new approaches and initiatives, and to learn from each other.

REAP is committed to building “scale” in all of rural Nebraska. The definition of “scale” is basically the goal of serving large numbers of individuals. Apart from sheer numbers, reaching scale also connotes market penetration. It also involves achieving economies in service delivery, which in turn can lead to greater organizational sustainability and deepened social impact. Scale is a significant leap forward, a transformative change.

Bottom line is REAP is committed to reaching all rural Nebraska entrepreneurs in need of entrepreneur development services and will continue to work and move toward this critical goal. 


Contact: Jeff Reynolds, REAP Program Director at 402.656.3091 or jeffr@alltel.net.
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