"FRED" Help You and Your Business? Who's Fred? Are you a Fred? Can being a
"Fred or having "Freds" work for
you make a difference in your business? Author
Mark Sanborn explains "The Fred Factor"
in his book by that title. Fred Shea was in an
ordinary position as a postman, yet he served
extraordinarily. There are four main principles in
The Fred Factor, and here's a brief synopsis.