Your Target Market
- Stay alert to trends that might impact your target market,
product or promotion strategy.
- Read market research studies about your profession, industry, product, target market.
- Collect competitorsí ads and literature; study them for information about strategy, product benefits, etc.
- Ask clients why they hired you and solicit suggestions for
- Ask former clients why they left.
- Identify a new market.
- Join a listserve (email list) related to your profession
- Subscribe to an internet usenet newsgroup or listserve that serves your target market.