November  2005      Vol. 14, No. 10  REAP HOME PAGE  A publication of the Center for Rural Affairs    
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Your Target Market

  • Stay alert to trends that might impact your target market, product or promotion strategy.
  • Read market research studies about your profession, industry, product, target market.
  • Collect competitorsí ads and literature; study them for information about strategy, product benefits, etc.
  • Ask clients why they hired you and solicit suggestions for improvement.
  • Ask former clients why they left.
  • Identify a new market.
  • Join a listserve (email list) related to your profession
  • Subscribe to an internet usenet newsgroup or listserve that serves your target market.

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