Rural Enterprise Assistance Project
MISSY HILLMER AWARD
Missy Hillmer, right, receives the REAP Officer of the
Year Award from Southeast Business Specialist Monica
Braun at the Central City Chamber of Commerce Banquet on
March 31, 2005. Congratulations Missy!
PEER LOANS CAN BE SIGNIFICANT
REAP has worked in Richardson County, Nebraska for over
six years. We helped start the Richardson County
Business Development Association (RCBDA) to assist small
businesses with ongoing education, networking, and
While REAP has provided several direct loans to small
businesses in the county, the first peer loan to a
member was approved in April 2005. When a small amount
of business funds is needed and the criteria lines up,
REAP encourages such loans.
Establishing a good business relationship through steady
repayment of a peer group loan can be significant in
establishing a rural small business’ creditworthiness.
The positive support and discussion surrounding the loan
request often proves meaningful for other business
owners in the group.
The RCBDA membership roster has changed over the years,
but the common purpose remains. Tracy Brantner, Falls
City Economic Development Director, is a mainstay in
keeping REAP connected to the small business community
in her area. The group meets regularly and strives to
provide ongoing educational programs and networking
opportunities for its members.
NEW STAFF COMING ON BOARD
REAP is in the process of hiring two new REAP Business
Specialists, one for the Northeast region and one for
the Southeast 2 region. The departure of Karen
Linnenbrink brought the need for a new Northeast
Business Specialist. Glennis McClure has assumed
additional duties and will be hiring a new Business
Specialist to cover the Southeast 2 region she currently
covers. We will let you know when the new folks are on
board to serve you.
MARKETING SEMINAR PRESENTED IN SEWARD
REAP and the Seward Area Chamber of Commerce
collaborated to bring Dave Buchholz of David &
Associates, Hastings, to Seward for a marketing seminar.
Approximately 40 people attended “How to Get Big Results
from a Small Advertising Budget.” They came from Seward
and Butler Counties to gain fresh momentum in their
Dave discussed Selling vs. Marketing, the Unique Selling
Proposition (USP), the Law of Leadership and the Law of
Category, Price vs. Value, Features vs. Benefits, Ways
to Build Your Business, Marketing Mistakes and
Advertising Strategies, advantages and disadvantages to
the various advertising media, and much more.
Ideas were abundant as participants left the seminar. It
was well received by all.