November 2004    Vol. 13, No. 10  REAP HOME PAGE  A publication of the Center for Rural Affairs    
November 2004      Newsletter

Far too often, small companies base their advertising budget on how much they feel they can afford. While a growing company shouldn’t spend more on marketing than profits warrant, haphazard budgeting for marketing can be counterproductive over time. Instead, it’s usually best to allocate a specific percentage of revenue for advertising.  [more]

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