June  2004      Vol. 13, No. 6  REAP HOME PAGE  A publication of the Center for Rural Affairs    
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Hispanic Population in the United States Trivia

  • The Hispanic population grew by 58 percent in the 2000 Census, three times the national growth rate, making it the fastest growing segment in the U.S.
  • Today over 35.3 million Hispanics reside in the U.S. representing almost 13 percent of the country’s total population. The census total counted three million more Hispanics than previously estimated.
  • Demographers have anticipated for years that Hispanics would become the largest minority group by early 2005.
  • The U.S. Hispanic population is currently larger than the entire population of Canada.
  • Over 72 percent of Hispanics living in the U.S. were born abroad.
  • The Hispanic population is projected to grow to 42.4 million people with a total of 15 percent of the total population by 2010. This represents a 79 percent increase in only two decades. Even more astounding, is the fact that by 2050 it is projected that the Hispanic population will represent as much as 25 percent of the entire U.S. population.
  • Starting this millennium, 40 percent of all new U.S. consumers will be Hispanic and will account for one in every five households.
  • Hispanic households are also larger in size due to very high birth rate and extended family presence.
    The average persons per Hispanic household are 3.9 persons versus 2.1 people in the non-Hispanic household.
  • The U.S. Hispanic market is much younger than the general market with a median age of 26 years versus 36 years for non-Hispanic.
  • In 2000 the total annual Hispanic purchasing power was estimated by DR/McGraw-Hill at $442.8 billion. This represents an increase of 105 percent from 1990. Furthermore, it is projected that the Hispanic buying power will more than double by the year 2010 to $939 billion.

Contact: Karen Linnenbrink, Northeast Nebraska Business Specialist, karenjl@cableone.net  
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