Do You Know What Your Competitors Are
You should—or you could end up losing business to them.
Here are some ways to check out the competition:
- Request information. Call for a price list,
a brochure or other marketing information. Evaluate
how you were treated on the phone, how the request was
processed, and how long it took to get answers.
- Order something. Have a friend order
something from your competition and from your company.
Compare and contrast the two experiences.
- Pay a visit. Note the differences between
your business and theirs.
- Compare everything. Think price, packaging,
marketing, selection, quality, delivery and attitude.
When the comparisons are over, be ready to react.
Implement any necessary changes as soon as possible.