January  2004      Vol. 13, No. 1  REAP HOME PAGE  A publication of the Center for Rural Affairs    
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Do You Know What Your Competitors Are Up To?

You should—or you could end up losing business to them. Here are some ways to check out the competition:

  • Request information. Call for a price list, a brochure or other marketing information. Evaluate how you were treated on the phone, how the request was processed, and how long it took to get answers.
  • Order something. Have a friend order something from your competition and from your company. Compare and contrast the two experiences.
  • Pay a visit. Note the differences between your business and theirs.
  • Compare everything. Think price, packaging, marketing, selection, quality, delivery and attitude.

When the comparisons are over, be ready to react. Implement any necessary changes as soon as possible.


Source: Get Smart! 365 Tips To Boost Your Entrepreneurial IQ, Rieva Lesonsky, Editorial Director, Entrepreneur Magazine. Contributed by Monica Braun, REAP Southeast Business Specialist.
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