College of St. Mary's Helps a REAP
Business Create a Strategic Plan
Business students learn by
doing as they study a West Point, Neb. clothing store.
Business Policies class at the College of Saint Maryís
in Omaha prepared a strategic plan for Style Plus over
the 2003 spring semester. Six students interviewed owner
Diane Knobbe, corresponded via email, visited Style
Plus, and visited local West Point companies as they
collected information for the project.
Through the process, the students collected and
evaluated data and then developed a SWOT, identifying
strengths, weaknesses, opportunities and threats for the
store, which formed the basis of the plan.
The strategic plan was formally presented at the College
of Saint Maryís in early May. Six other students
presented a plan for St. James Marketplace located in
St. James, Neb. near Wynot.
The class was co-taught by Mr. Narcissus Shambare and
Ms. Margareta Smith Knopik, faculty at the college. The
two participating companies were referred by the Center
for Rural Affairs and REAP. Style Plus is a member of
REAPís Elkhorn Valley Business Support Group, meeting in
The students who worked on this project were Vernetta
Boston, Aziza Diop, Sabine Khan, Marina Mircheva,
Michelle Saluk, and Tracy Herrington.