August  2003      Vol. 12, No. 8  REAP HOME PAGE  A publication of the Center for Rural Affairs    
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College of St. Mary's Helps a REAP Business Create a Strategic Plan
Business students learn by doing as they study a West Point, Neb. clothing store.

The Business Policies class at the College of Saint Maryís in Omaha prepared a strategic plan for Style Plus over the 2003 spring semester. Six students interviewed owner Diane Knobbe, corresponded via email, visited Style Plus, and visited local West Point companies as they collected information for the project.

Through the process, the students collected and evaluated data and then developed a SWOT, identifying strengths, weaknesses, opportunities and threats for the store, which formed the basis of the plan.

The strategic plan was formally presented at the College of Saint Maryís in early May. Six other students presented a plan for St. James Marketplace located in St. James, Neb. near Wynot.

The class was co-taught by Mr. Narcissus Shambare and Ms. Margareta Smith Knopik, faculty at the college. The two participating companies were referred by the Center for Rural Affairs and REAP. Style Plus is a member of REAPís Elkhorn Valley Business Support Group, meeting in Wisner.

The students who worked on this project were Vernetta Boston, Aziza Diop, Sabine Khan, Marina Mircheva, Michelle Saluk, and Tracy Herrington.

 Contact: Karen Linnenbrink, REAP Northeast Business Specialist for more information at 402.372.3840 or . Some information for this story was printed previously in the West Point News.
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