January 2003      Vol. 12, No. 1  REAP HOME PAGE  A publication of the Center for Rural Affairs    
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REAP NOTES

Loan Tree SBA Member Recruitment with Rolls, Coffee

Bright and early on November 19, 2002, members of the Loan Tree Small Business Association in Central City picked up rolls from “Let Them Eat Cake” and coffee from “Ribbons Roses and Lace,” both prospective member businesses. Armed with the goodies, we made the rounds to more businesses in town, providing a packet of information and espousing the benefits of belonging to the networking association.

After presenting information about the group to the prospective member business, a five-question quiz was held. For each right answer, the prospective member received $1 off their membership fee – if they joined within the next 24 hours. Three businesses joined on the spot.

It was a fun, creative way to get the word out about the association and an opportunity to visit the businesses.

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